“ATOM: THE CUTTING FACTORY”: AN EXHIBITION TO CELEBRATE 70 YEARS
Atom celebrates its first 70 years of activity with ”Atom: The Cutting Factory”, a design exhibition open to the public that will take place from the 11th to the 30th November 2016 at “La Triennale di Milano”.
12 designers through 12 works of design will highlight the potential of Atom technology: all the projects explore the creating process of the product and look at the materials and interaction between them, all within a scenario that combines art, fashion, design and technology as well as aesthetics, to show the comprehensive production potential of Atom systems and solutions. The result will be an exhibition of works of design made with the several materials Atom technology can cut.
The goal is to give a symbolic value to the expertise and the history of Atom, by showing the potential of Atom cutting systems. The installation, indeed, highlights the multi-sectorial nature, versatility and wide soul of Atom. During the 20-day exhibition, an assorted audience can learn about the reality of Atom, through multi-media presentations showing the history and traditional production of Atom. In addition to this, videos will show the birth of concepts and implementation processes of the varied individual projects completed by each designer.
Led by Giulio Iacchetti and Francesca Molteni, curators of the exhibition, the 12 designers and design studios involved are: 4P1B, Federico Angi, Alessandra Baldereschi, Denise Bonapace, Agustina Bottoni, JoeVelluto, Francesca Lanzavecchia, Chiara Moreschi, Lorenzo Palmeri, Sovrappensiero, Vittorio Venezia.